Workshop Topics
Duration:
5 days
Rationale
Strategic Management is the art and science of formulating, implementing and evaluating cross-functional decisions that will enable an organization to achieve its objectives [1] . It is the process of specifying the organization 's objectives, developing policies and plans to achieve these objectives, and allocating resources to implement the policies and plans to achieve the organization's objectives. Strategic management, therefore, combines the activities of the various functional areas of a business to achieve organizational objectives. It is the highest level of managerial activity, usually formulated by the Board of directors and performed by the organization's Chief Executive Officer (CEO) and executive team . Strategic management provides overall direction to the enterprise and is closely related to the field of
Organization Studies.
"Strategic management is an ongoing process that assesses the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment." (Lamb, 1984:ix) [2]
There are many software products available in the market that process and report organisational data and which aid in strategic management-e.g. SAP, SEM, SAS, etc.
Teaching and Learning Resources
Lectures
1
Introduction.
The Case Study Approach: Argus
Case
Tutorials
Readings
|
Exercises
from Workbook
|
Lectures
2
Strategic
Context. Mission, Vision, Values
Tutorials:
|
No 5 |
Lectures
3
Business
Objectives
Tutorials:
|
No 13 |
Lecture
4
Environmental
Analysis
Tutorials:
|
No 23 |
Lecture
5
Strategic
Assessment. Competitive Analysis
Readings
|
No.
5 |
Lecture
6
Competitive
Strategies. Competitive
Advantage.
Readings:
|
|
Lecture
7
Company
Analysis
Tutorials:
|
|
Lecture
8
Analysing
and Measuring Performance 1
Readings:
|
|
Lecture
9
Analysing
and Measuring Performance 2
Readings
|
|
Lecture
10
Strategic
Direction, Basis, Method.
Tutorials:
|
|
Lecture
11
Analytical
Tools to Support the Strategy Formulation Process. Portfolio
Analysis
Tutorials:
|
IBL
Ltd |
Lecture
12
Strategy
Formulation Process
Tutorials:
|
|
Lecture
13
Strategic
Choice. Strategic Evaluation
Tutorials:
Lecture
14
Strategic
Implementation
Tutorials:
Full
Programme Review
Assessment
Recommended
Texts and Resources
 |
Business
in Asia Pacific
Dr Sonia El Kahal, Senior Lecturer in
Business, Sheffield Hallam University. Oxford University
Press.
Check
the availability and buy your books from our Bookshop. |
 |
Cooperative
Strategy - Economic, Business, and Organizational Issues
Edited by David Faulkner, University Lecturer in
Strategic Management, Said Business School; Tutorial
Fellow, Christ Church, University of Oxford, and Mark
de Rond, Assistant Professor in the Department of Strategy
and Management, ESSEC, Paris. Oxford University Press.
Check
the availability and buy your books from our Bookshop.
|
|
Resources
Continue
|
