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Learning Advertising: Principles and Practice

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Advertising: Principles and Practice

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Advertising: Principles and Practice

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Rationale

Advertising is the business of drawing public attention to goods and services, and performed through a variety of media.It is an important part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion.

Advertising in India

BASF's advertising in China

 

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Introduction to Advertising

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Advertising Works and How

Advertising Works and How
Imprint: World Advertising Research Center
Published: June 2005
ISBN: 1 84116 173 X
Format: Hardback 250x175mm, 280 pages incl. colour plates

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Advertising Planning

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Media

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Production

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Sales Promotion, PR

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Recommended Text

Advertising: Principles and Practice

Advertising: Principles and Practice, 6/e
William D. Wells John Burnett Sandra Moriarty

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IMC: The New Principles of Advertising and Promotion IMC: The New Principles of Advertising and Promotion, 2/e

Tom Duncan, University of Colorado/Boulder

ISBN: 0072537744
Copyright year: 2005

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Qualitative Market Research Qualitative Market Research

Authored by:
Hy Mariampolski QualiData Research Inc., Brooklyn

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Resources

 

Adweek

 

Neuromarketing Brand Focus  
  The Media The Future of Communications

 

 

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