Contents
Business Communication
"Intellectual
understanding may not translate directly into a high degree
of skill. Skills take practice. Putting knowledge into action
is a skill. It is this skill that brings success."
Lane, DiStefano & Maznevski, 1997, International Management Behavior, p. 59.
Rationale
Business Communication is any communication used to promote a product, service, or organization - with the objective of making a sale. Business Communication encompasses a huge body of knowledge including Marketing, Branding, Customer relations, Consumer behaviour, Advertising, Public relations, Media relations, Corporate communication, Community engagement, Research & Measurement, Reputation management, Interpersonal communication, Employee engagement, Online communication, and Event management. Whatever form it takes, the objective remains the same - to make a sale. The Business Communication message is conveyed through various channels of communication including The Internet, OR The Sending And Receiving Of Information And Data From One Point To Another Point For The Profit Of A Business Or Organization Is Called Business Communication. See also |
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Introduction and Aims
- To understand and be able to explain how communication affects business outcomes.
- To understand the environment within which business messages are sent and the issues facing business communicators.
- To understand the principles that contribute to effective communication.
- To review the fundamentals of correct usage of the English language.
- To improve written and oral communication skills needed in business.
- To learn to effectively give and receive constructive criticism.
- To practice and/or improve listening skills.
- To practice being an effective team member.
Learning Outcomes
After completing the programme students should be able to:
1. Business Communication: Background and Theory
2. Understand the communication process, barriers to it, techniques for overcoming them and for assessing the effectiveness of communication.
3. Acknowledge the different modes of communication, including face-to-face interactions, letters, memos, telephone contact, electronic mail, the internet and video conferencing and assess the relevant advantages and disadvantages of each one.
4. Written Communication: Modes of Communication and Computer Software Applications
5. Produce and use appropriately a range of written communications including, electronic mail messages, memos, letters, briefs, direct mail, reports, press releases and job descriptions.
6. Understand the key elements of word processing, including page layout, typefaces and fonts, and printing and other computer software applications.
7. Oral Communication: Presentations and Visual Aids
8. Understand the purposes of presentations and speeches and how to prepare for their delivery.
9. Demonstrate the choice and use of visual aids. Appreciate how to use the telephone effectively and the importance of listening skills.
10. Visual Communication 1: Logos, Graphics and Multimedia
11. Visual Communication 2: Using Statistical Data and Information
12. Meetings and interviews: Structure, Content and Listening
13. Identify different types of meetings and interviews. Understand the formal structures, procedures and documentation necessary for successful meetings and interviews.
Today's Videos
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Teaching and Learning Resources
Understanding Business Communication in Today's Workplace. Planning Business Messages.
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Finding, Evaluating, and Processing Information. Writing Business Messages. Completing Business Messages.
Lectures and Tutorials
| Finding, Evaluating, and Processing Information |  |
| Organizing and Composing Messages | |
| Writing Business Messages | |
| Completing Business Messages | |
| Revision and Proofreading Messages | |
Working with Business Letters, Memos, and E-Mail
| Working with Letters, Memos, and E-Mail Messages | |
| Writing Memos and Electronic Communication | |
Readings
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Model
Business Letters, Emails & Other Business Documents
Sixth Edition By Shirley Taylor Pearson Education 496 Pages Check the availability and buy your books from our Bookshop. |
Writing Routine, Good-News, and Goodwill Messages. Writing Bad-News Messages.
Tutorials
| Writing Routine, Good-News, and Goodwill Messages | |
| Writing Bad-News Messages | |
Readings
Writing Persuasive Messages
Lectures and Tutorials
| Writing Persuasive Messages | |
| Sales Letters | |
Readings
Understanding and Planning Business Reports and Proposals. Writing and Completing Business Reports and Proposals.
Lectures and Tutorials
Readings
Workshop
Designing and Delivering Business Presentations. Communicating Information Through Visuals. Giving Oral Business Presentations. Enhancing Your Oral Presentations with Electronic Slide Shows and Overhead Transparencies.
Lectures and Tutorials
Readings
- Managing Data and Using Graphics
- Designing and Delivering Presentations
- Making Business Presentations Work
- Key Steps to An Effective Presentation
- Communicating Information through Visuals
- A Guide to Oral Presentations
Searching for Employment and Preparing Employment Messages. Writing Résumés and Application. Interviewing for Employment and Following Up
Tutorials
Readings
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Communicating in Teams and Mastering Listening and Nonverbal Communication Skills
Lecures and Tutorials
| Communicating in Teams and Mastering Listening and Nonverbal Communication Skills | |
| 7 Sins of Supervision | |
Readings
Recommended Texts
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Business
Communication,
Anniversary Edition, 13e Check the availability and buy your books from our Bookshop.
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Merrier,
Patricia Jones,
Carol Larson Check the availability and buy your books from our Bookshop. |
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Basic Business Communication: Skills for Empowering the Internet Generation, 10/e Raymond V Lesikar, Louisiana State University- Emeritus
Check the availability and buy your books from our Bookshop. |
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Intercultural
Encounters, Fifth Edition: The Fundamentals of Intercultural
Communication ©2001 Check the availability and buy your books from our Bookshop. |
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Business
Communication Today, 7/e Check the availability and buy your books from our Bookshop. |
Resources
Temasek Holdings is the investment arm of theCase Studies.
- History
- Investments
- Earnings
- Investments in 2005
- Investments in 2006
- Controversy
- External links
- Singapore: Government-linked corporations face the future. Embassy of the United States, Singapore. March 2001.
- GLCWatch Website providing information on Government Linked Corporations
Web Cases for Lesikar and Flatley, 10e
- Good News
- Bad News
- Persuasive