Contents
Communication and Business English One
Rationale
International English Language Testing System' ( IELTS , pronounced /'aijelts/ ) is a test of English language proficiency. It is jointly managed by University of Cambridge ESOL Examinations, British Council and IDP Education Australia . Candidates may choose either the Academic Module or the General Training Module:
IELTS is accepted by most Australian, British, Canadian, Irish, New Zealand and South African academic institutions, by an increasing number of academic institutions in the USA, and by various professional organizations. It is also a requirement for migration to Australia and Canada.
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Objective
The Course aims at upgrading students’ English proficiency in workplace . It introduces students to the basic communication knowledge they will need for writing business correspondence, delivering business presentations and participating in business meetings.
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Teaching and Learning Resources
Click on the titles below
Introduction to Communications
- Partners for Effective Communication
- Business Communication
- The Communication-by-Objectives Approach
- Understanding Business Communication
- Business Communication Foundations
- People and Communication in Organisations
- Workplace Diversity
- Technological, Legal, and Ethical Considerations
Business Communication is communication used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues.
Business Communication encompasses a variety of topics, including Marketing , Branding , Customer relations , Consumer behaviour , Advertising , Public relations , Corporate communication , Community engagement, Research & Measurement , Reputation management , Interpersonal communication , Employee engagement , Online communication, and Event management . It is closely related to the fields of professional communication and technical communication .
Business is conducted through various channels of communication, including the Internet , Print ( Publications ), Radio , Television , Ambient , Outdoor, and Word of mouth .
Business Communication is a common topic included in the curricula of Masters of Business Administration ( MBA ) programs of many universities.
There are several methods of business communication, including:
- Web-based communication - for better and improved communication, anytime anywhere ...
- e-mails , which provide an instantaneous medium of written communication worldwide;
- Reports - important in documenting the activities of any department;
- Presentations - very popular method of communication in all types of organizations
- telephoned meetings, which allow for long distance speech ;
- forum boards, which allow people to instantly post information at a centralized location; and
- face to face meetings, which are personal and should be succeeded by a written followup.
Organizations
1. Founded in 1936 the Association of Business Communication (ABC) [1] , originally called the Association of College Teachers of Business Writing, is "an international organization committed to fostering excellence in business communication scholarship, research , education , and practice."
2. The IEEE Professional Communication Society (PCS) [2] is dedicated to understanding and promoting effective communication in engineering, scientific, and other environments, including business environments. PCS's academic journal, IEEE Transactions on Professional Communication [3] , is one of the premier journals in professional communication. The journal's readers are engineers,writers, information designers, managers, and others working as scholars, educators, and practitioners who share an interest in the effective communication of technical and business information.
Communicating with Business Audience
Lectures and Tutorials
Readings
Public speaking is the process of speaking to a group of people in a structured, deliberate manner intended to inform, influence, or entertain the listeners. The art and science of public speaking, especially in a North American competitive environment, is also known as forensics . The word "forensic" is an adjective meaning "of public debate or argument." The word is derived from the Latin forensis , meaning "of the forum." The sense of the word "forensic" that means "pertaining to legal trials" dates from the 1600s (Oxford English Dictionary) and led to the use of the word "forensics" in reference to legal evidence .
In public speaking, as in any form of communication, there are five basic elements, often expressed as " who is saying what to whom using what medium with what effects ?" The purpose of public speaking can range from simply transmitting information, to motivating people to act, to simply telling a story . Good orators should be able to change the emotions of their listeners, not just inform them. Public speaking can also be considered a discourse community . It contains elements of a discourse community that exist in many mediums and forms that serve different purposes for society and business among other areas of communication. Interpersonal communication and public speaking have several components that embrace such things as motivational speaking, leadership/personal development, business, customer service, large group communication, and mass communication. Public speaking can be a powerful tool to use for purposes such as motivation, influence, persuasion, informing, translation, or simply entertaining.
- World Individual Debating and Public Speaking Championships
- Audience Response System
- Australian Rostrum
- Glossophobia
- Public speaker
- North American Public Speaking Championship
- Debate
- Eloquence
- National Catholic Forensic League
- National Forensic League
- Orator
- Oratory
- Rhetoric
- Rostrum
- Speaking fee
- Speech communication
- Thematic Interpretation
- Toastmasters International
- Association of Speakers Clubs
- World Universities Debating Championship
- International Training in Communication
Organizational communication, broadly speaking, is: people working together to achieve individual or collective goals. [1]
People can relate to each other only through some form of communication. The survival of an organization depends on individuals and groups who are able to maintain among themselves effective and continuing relationships. If we can understand organizational communication, we will understand the organization itself. Communication can be defined as "the transfer of meanings between persons and groups". The purpose of communication may range from completing a task or mission to creating and maintaining satisfying human relationships. The word transfer means more than the simple process of "packaging" an idea as conceived by a sender and transporting it to the mind of a receiver, where it is "unpackaged". It implies the creation of meaning in the mind of a sender followed by a re-creation of the same meaning in the mind of a receiver. If something occurs along the way to change the sender's original meaning, the communication has failed in its intent.
Communication may be considered a functional part of an organizational system, and it may be considered in an interpersonal context.
The structure of an organization is determined in part by the network of channels or paths along which information must flow between members or subunits.
Improving Writing Techniques
Lectures and Tutorials
Readings
Revising & Proofreading business messages
Lectures and Tutorials
Readings
Electronic Communication, E-mail and Memorandums
Lectures and Tutorials
- Communication Technology
- Technology and Electronic Communication
- Reports, Proposals, and Instructions for the Workplace
Readings
Telecommunication is the assisted transmission of signals over a distance for the purpose of communication . In earlier times, this may have involved the use of smoke signals , drums , semaphore , flags , or heliograph . In modern times, telecommunication typically involves the use of electronic transmitters such as the telephone , television , radio or computer . Early inventors in the field of telecommunication include Antonio Meucci , Alexander Graham Bell , Guglielmo Marconi and John Logie Baird . Telecommunication is an important part of the world economy and the telecommunication industry's revenue has been placed at just under 3 percent of the gross world product .
Routine letters and goodwill messages
Lectures and Tutorials
Readings
A business letter is a letter written in formal language, usually used when writing from one business organization to another, or for correspondence between such organizations and their customers, clients and other external parties. The overall style of letter will depend on the relationship between the parties concerned. |
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An e-mail letter is a letter which sent as an e-mail using a computer then printed out and delivered as a traditional (physical) letter. It is a communication means between the virtual cyber- and the material real world.[1]
The printer or mail transfer agent prints the electronic mail on paper, the mail transport agent packs it into an envelope and the mail delivery agent or postman delivers it to the receiver's mailbox. Generally there is a fee for this service; however very small amounts and single E-mail letters may be free of charge depending on the service provider.
Persuasive Messages
Lectures and Tutorials
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Negative Messages
Lectures and Tutorials
Readings |
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Proposals
Lectures and Tutorials
Readings
Informal Reports. Formal Reports
Lectures and Tutorials
- Business Research and Report Writing
- Collecting and Analysing Data
- Planning the Report
- The Process of Writing
- Visual Aids
- Writing the Report
- Writing with Style: Individual Elements
- Writing with Style: Overall Tone and Readability
Readings
Communicating in person, by telephone and in meetings
Lectures and Tutorials
Readings
Broadly speaking, negotiation is an interaction of influences. Such interactions, for example, include the process of resolving disputes, agreeing upon courses of action, bargaining for individual or collective advantage, or crafting outcomes to satisfy various interests. Negotiation is thus a form of alternative dispute resolution .
Negotiation involves three basic elements: process, behavior and substance. The process refers to how the parties negotiate: the context of the negotiations, the parties to the negotiations, the tactics used by the parties, and the sequence and stages in which all of these play out. Behavior refers to the relationships among these parties, the communication between them and the styles they adopt. The substance refers to what the parties negotiate over: the agenda, the issues (positions and - more helpfully - interests), the options, and the agreement(s) reached at the end.
Skilled negotiators may use a variety of tactics ranging from negotiation hypnosis, to a straight forward presentation of demands or setting of preconditions to more deceptive approaches such as cherry picking . Intimidation and salami tactics may also play a part in swaying the outcome of negotiations.
Oral Communication and Presentations
Lectures and Tutorials
- Listening and Nonverbal Messages
- Oral Communication Essentials
- Planning the Business Presentation
- Illustrating and Delivering the Business Presentation
- Visuals and Presentations
Readings
Communication is a process of transferring information from one entity to another. Communication processes are sign-mediated interactions between at least two agents which share a repertoire of signs and semiotic rules. Communication is commonly defined as "the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs"[by whom?].
Communication is a process whereby information is enclosed in a package and is channeled and imparted by a sender to a receiver via some medium. The receiver then decodes the message and gives the sender a feedback. All forms of communication require a sender, a message, and an intended recipient, however the receiver need not be present or aware of the sender's intent to communicate at the time of communication in order for the act of communication to occur. Communication requires that all parties have an area of communicative commonality. There are auditory means, such as speech, song, and tone of voice, and there are nonverbal means, such as body language, sign language, paralanguage, touch, eye contact, through media, i.e., pictures, graphics and sound, and writing.
- Information communication revolutions
- Human communication
- Oral communication
- Communication modeling
- Communication noise
- Nonhuman communication
- Communication as academic discipline
- See also
- Notes
- References
- External links
Curriculum Vitae/Resumes
Lectures and Tutorials
- Job Searches, Resumes, and Cover Letters
- Applications, Interviews, and Follow-Up Messages
- Employment Communication and Interviewing
- Applying and Interviewing for Employment
Readings
A résumé, also known as a curriculum vitae ( CV ), [1] American and British English respectively, is a document that contains a summary or listing of relevant job experience and education , usually for the purpose of obtaining an interview when seeking employment . Often the résumé or CV is the first item that a potential employer encounters regarding the job seeker, and therefore a large amount of importance is often ascribed to it.
Activities
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Images: Had enough? All too much? Stressed out? Relaxed and enjoying a break? Disgusted? Pity? The messages we send out with our bodies as well as in traditional types of medium can make a difference how that message is received and interpreted. Copyright: Margarett Rutkaliska, stock.xchng and Glenn Jenkinson, stock.xchng
Language Skills Application
1. Speaking
Speech Communication refers to the processes associated with the production and perception of sounds used in spoken language . A number of academic disciplines study speech and speech sounds, including acoustics, psychology, speech pathology, linguistics, and computer science.
2. Writing
Writing is the representation of language in a textual medium through the use of signs or symbols. It is distinguished from illustration , such as cave drawing and painting, and the recording of language via a non-textual medium such as magnetic tape audio.
Writing began as a consequence of the burgeoning needs of accounting. Around the 4th millennium BC, the complexity of trade and administration outgrew the power of memory, and writing became a more dependable method of recording and presenting transactions in a permanent form (Robinson, 2003, p. 36)
Illustration of a scribe writing |
- Why write? - a history of writing and the alphabet from the British Library
- TechTact.org - A website for tactful technical writing
3. Listening
Active listening is an intent to " listen for meaning", in which the listener checks with the speaker to see that a statement has been correctly heard and understood. The goal of active listening is to improve mutual understanding .
Active Listening International Online Training Program On Intractable Conflict: Conflict Research Consortium, University of Colorado, USA
Empathic listening skills How to listen so others will feel heard, or listening first aid (University of California). Download a one hour seminar on empathic listening and attending skills.
Exercise 4 - Active Listening , Center for Rural Studies, University of Vermont, Montpelier
Active listening: A communication tool
Homepage of the International Listening Association The professional organization whose members are dedicated to learning more about the impact that listening has on all human activity
Guidelines for Active Listening and Reflection
4. Reading
Reading is the cognitive process of deriving meaning from written or printed text .
A detail from Madonna des Kanonikus Georg van der Paele by Jan van Eyck . |
It is a means of language acquisition , of communication, and of sharing information and ideas. Effective readers use decoding skills (to translate printed text into the sounds of language), use morpheme , semantics , syntax and context cues to identify the meaning of unknown words, activate prior knowledge ( schemata theory ), use comprehension , and demonstrate fluency during reading. Other types of reading may not be text-based, such as music notation or pictograms. By analogy, in computer science , reading is acquiring of data from some sort of computer storage. Although reading print text is now an important way for the general population to access information, this has not always been the case. With some exceptions , only a small percentage of the population in many countries were considered literate before the Industrial Revolution . |
- Alliteracy
- Dyslexia
- Eye movement in language reading
- Eye movement in music reading
- Fixation
- Great Books
- Haskins Laboratories
- International Reading Association
- Literacy
- Mockingbird
- Phonics
- Photoreading
- Radio Reading Service such as 2RPH reads newspapers and magazines for the benefit of people who are unable to read for themselves.
- Readability test
- Reading skills acquisition
- Regression
- Skimming
- Slow reading
- Speed reading
- Subvocalization
- Time Reading Program , a book club sponsored by Time from 1961 - 1966
- Vision span
- Word Guessing
- References
- Haskins Laboratories: the science of the spoken and written word
- Lehrl, S., & Fischer, B. (1990) Measuring of reading rate
- Paper on word recognition at Microsoft typography site
- Sight Words Exercises
- Magazine Publishers Family Literacy Project
- A better way to learn sight words
- Free reading grade level tests and the MWIA, a test to determine dyslexia
- Children of the Code: The History and Science of Learning to Read and Comprehend
- Childrensbookradio: Popular Podcast and Directory of Children's Literature
- International Reading Association
- Reading Rockets: Reading Comprehension and Language Arts Teaching Strategies
- Guide to Effective Instruction in Reading
Recommended Texts
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Organizational
Communication: Foundations for Business and Collaboration, 2nd
Edition © 2006 Published
Check the availability and buy your books from our Bookshop.
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Merrier,
Patricia Jones,
Carol Larson
Check the availability and buy your books from our Bookshop. |
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Set of 4 authentic BEC practice test papers from Cambridge ESOL
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Longman
Preparation Course for the TOEFL® Test (The Paper Test)
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Effective Communication for Colleges
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Business
English Meetings Instant Agendas Check the availability and buy your books from our Bookshop. |
Resources
- At the Interview
- Business English
- Communication Skills
- English grammar and vocabulary exercises
- English Language Resources for Teachers and Students
- International English Language Testing System
- Test of English as a Foreign Language
- TOEIC - Test of English for International Communication
