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Marketing Principles and Best Practices

 

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Principles of Marketing

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Marketing Principles and Best Practices

Rationale

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THE MARKETING ENVIRONMENT

UNDERSTANDING THE MARKET

PRODUCT STRATEGY

DISTRIBUTION STRATEGY

INTEGRATED MARKETING COMMUNICATIONS AND PRICING STRATEGY

IMPLEMENTATION

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Rationale

Best Practice is a management idea which asserts that there is a technique, method, process, activity, incentive or reward that is more effective at delivering a particular outcome than any other technique, method, process, etc. The idea is that with proper processes, checks, and testing, a desired outcome can be delivered with fewer problems and unforeseen complications. Best practices can also be defined as the most efficient (least amount of effort) and effective (best results) way of accomplishing a task, based on repeatable procedures that have proven themselves over time for large numbers of people.

Internal Marketing Best Practice Study
  • References

    • Taylor, F (1911). The Principles of Scientific Management. New York: Harper & Brothers Publishers.
    • Kanigel, R (1997). The One Best Way: Frederick Winslow Taylor and the Enigma of Efficiency. New York: Penguin Books.
    • Hoag, B and Cooper, C L (2006). Managing Value-Based Organizations: It's Not What You Think. Northampton, MA and Cheltenham, UK: Edward Elgar Publishing. http://www.p-advantage.com

 

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THE MARKETING ENVIRONMENT

Tutorials

Readings

UNDERSTANDING THE MARKET

Tutorials

Readings

Marketing Research

 

 

 

Workshop

PRODUCT STRATEGY

Tutorials

Readings

Case Studies

DISTRIBUTION STRATEGY

Tutorials

Readings

Vertical Marketing System

INTEGRATED MARKETING COMMUNICATIONS AND PRICING STRATEGY

Tutorials

Readings

Stage of Consumer's Purchase Decision

Integrated Strategic Marketing

Strategy Development

Pricing Strategies Matrix

IMPLEMENTATION

Recommended Texts

Marketing Principles and Best Practices

Marketing Principles and Best Practices(with Access Certificate, Xtra!, and InfoTrac)
3rd Edition
K. Douglas Hoffman - Colorado State University
Michael R. Czinkota - Georgetown University
Peter R. Dickson - Florida International University
Patrick Dunne - Texas Tech University
Abbie Griffin - University of Illinois - Urbana-Champaign
Michael D. Hutt - Arizona State University
Balaji C. Krishnan - University of Memphis
Robert F. Lusch - University of Arizona
Illka A. Ronkainen - Georgetown University
Bert Rosenbloom - Drexel University
Jagdish N. Sheth - Emory University
Terence A. Shimp - University of South Carolina
Judy A. Siguaw - Cornell University
Penny M. Simpson - University of Texas - Pan American
Thomas W. Speh - Miami University - Ohio
Joel E. Urbany - University of Notre Dame
0324200447

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Marketing: Creating and Delivering Value Marketing: Creating and Delivering Value, 4/e

Pascale Quester, University of Adelaide
Robyn McGuiggan, Sydney Graduate School of Management

ISBN: 0074712292
Copyright year: 2004

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