Contents
Strategic Management
Rationale
Teaching and Learning Resources
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Seminars
|
Week |
Contents |
| 1 | Introduction to the seminar schedule and allocation of presentation to teams. - How to analyse a case study |
| 2 | What is strategy - Introducing Strategy - Electrolux case Group Discussion |
| 3 | Presentation 1 - Expectations and Purposes - Manchester United Case. |
| 4 | Presentation 2 - Strategic Capability - Barclaycard Case |
| 5 | Workshop - The Fool Ratio |
| 6 | Business-level Strategy - Madonna Case Group Discussion |
| 7 | Presentation 3 -
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| 8 | Presentation 4 - Understanding Stratgegy Development - Intel Case |
| 9 | Presentation 5 - Organising for Success - BBC Case. |
| 10 | Presentation 6 - Enabling Success - NHS Direct Case |
Learner Support
Journals
Assessment Brief
Choose an organisation from the following list of Plc companies:
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In your report you are to assess the following two questions.
Both
questions carry equal weight.
1. Undertake a full internal and external analysis of your chosen organisation so as to identify its current strategic position.
2. Identify a range of strategies that the organisation might pursue in the future in the light of your responses to question 1 and make recommendations on your preferred strategy, clearly outlining the reasons for your choice.
Guidelines
1. For your chosen company try and get at least two years of annual reports from the company. Use a set of appropriate strategic frameworks around which to base your analysis. The Chairman's statement and Company annual review can be analysed in order to glean the sort of issues that are facing the company. You will find the use of the Internet useful in your research, as well as any CD ROM material from the Learning Centre that is linked with various company databases. Extel cards, Key Note Reports, Mintel Reports, MacCarthy and the FT cuttings services are particularly useful.
2, Different companies and industries face different pressures. Think about what is likely to happen to your chosen firm and how will PEST and other forces affect its market or sector. Link this to possible strategies for the firm to take.
3. You should answer both questions. The questions are of equal weight.
4. You may work on the analysis as a group if you choose the same organisation but must name the members of the group who produced it. Any jointly produced material such as models; diagrams and tables etc. must clearly show the names of the group members who have collaborated in its production. The commentary and evaluation based on that analysis must be individually produced.
5. Your report should contain a well-argued analysis of the company chosen and be handed in as your own individual piece of work.
6. This assignment should be undertaken in two stages. Firstly you must analyse your chosen company using appropriate tools and secondly you must use the results of your analysis to write an informed discussion and evaluation of where the organisation is the strategies it might pursue in the future. If you include any analysis you do in your report as a table, that information will not be included in your word limit. However you must make reference to your analysis and comment on its significance within the body of your report. The markers of your report will not consider your analysis unless you use it to develop the answers to the questions, e.g. a diagram of the PEST factors will not suffice. You must use your judgement to comment upon which factors you believe to be most relevant to your organisation.
7. Where models and frameworks are used they must be applied to your chosen company.
8. Please indicate all sources of material used in a bibliography including any Internet sites that you have used in your report.
Recommended Texts
 |
Thomson
Advantage Books: Foundations in Strategic
Management 3rd Edition Jeffrey S. Harrison - Cornell University Caron H. St. John - Clemson University 0324259174 192 pages Paper Bound 8 x 10 Check the availability and buy your books from our Bookshop. |
Resources
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