

Education
by Donald Clark
The
$96 billion for-profit education industry, is getting in
on e-learning. Last year's e-learning revenues were reported
to be about $500 million for this group, as reported by Eduventures.com. And it is not just the for-profit educational
institutions that want a piece of the e-learning market.
The online entrepreneurs who first tapped the for-profit
institutions are now entering agreements with the not-for-profit
institutions. Note that U.S. education spending for not-for-profit
organizations is a huge market:
- $340
billion for K-12
- $250
billion for higher education
- $63
billion for corporate training
Roughly
two-thirds of this money pays for teacher salaries and benefits.
A growing number of universities and internet entrepreneurs
are betting that the virtual campus will do away with costly
annoyances like professors and classrooms. They view the
entire education field as a huge, and relatively untapped
market. Eduventures.com expects the e-learning revenues
to grow 10 to 15 times faster than overall education-industry
revenues in 2000. Such schools as Duke University's J.B.
Fuqua School of Business and Cornell University's are now
selling online courses (Duke's B-School Goes into Business and Dartmouth College's Amos Tuck School of Business). When
academic institutions grow to closely involved in commercial
activities, "they appear less and less as charitable institutions
seeking truths and serving students, and more and more as
huge commercial operations that differ from corporations
only because there are no shareholders and no dividends."
- Derek Bok, former Harvard president
However,
some schools are taking a harder look at distance learning. The University of Illinois believes
that many other campuses have taken a "baldly commercial
motivation" in their implementation of e-learning (Faculty Report
at U. of Illinois Casts Skeptical Eye on Distance Education).
Finally,
it is not just educational e-learning that is on the rise.
The educational market as a whole is doing well due to the
job market being hungry for employees with technical and
business skills as reported in Business Week's Education Stocks Are Getting A's Again.
Schools
in Crisis?
Critics
warn that our schools are in desperate need of repair. They
always seem to be declaring some sort of crisis in the schools...but
rarely bother to spell out what cataclysm is imminent. For
example, Jason Roberts, CEO of Panmedia Corp. (the developer
of Learn2.com) stated, "Classrooms kill most learning before
it can happen" (Go to
the Head of the Class!). Roger
Schank (The Shank
Tank) also sees education in a crises and his silver
bullet is having most, if not all learning performed via
the computer.
However,
in Scientific American's report, The False Crisis in Science Education, the authors argue
that we ought to be more skeptical of claims of crisis and
other educational experts agree with them. There are three
reasons to doubt that the educational system is in crises:
- Past
crises have led to lots of spending and legislation
-- nearly 1,000 laws passed since the 1970s to force
reforms on schools, but have made little change in what
students learn.
- A
close look at the statistical evidence reveals no sudden
decline in the science and math knowledge of those leaving
high school. In fact, scores on national tests have
been inching upward for more than a decade.
- From
1980 to 1995 college enrollments swelled by 29 percent,
despite a steady drop in the population of college-age
kids.
Clifford
Stoll's High Tech Heretic, Why Computers Don't Belong in the Classroom
and Other Reflections (book excerpt) lays a convincing
argument against computers in the classroom. He believes
we need to spend more time on the human elements that provide
social interactions, rather than wasting huge sums of money
on technology. He says that for years we have been claiming
that "information is power." Yet who has the most information
in the average neighborhood? The librarians -- and they
are famous for having no power at all. Two
more perspectives on computers in the classroom can be read
at The Impact
of Computers on Schools: Two Authors, Two Perspectives.
Internet
degrees can often be obtained quickly and easily. For example,
Columbia State University offered a degree for $2,000 and
the summation of a $25 textbook. The American State University
gave a degree for $1,890 and a 2,000-word thesis (Is the Internet Becoming a Bonanza for Diploma Mills? and Schools for Scandal). "Students
will be able to shop around, taking a course from any institution
that offers a good one. Degree-granting institutions will
have to accommodate this," said Roger Schank (The Virtual Classroom Vs. The Real One). He continues with,
"They will resist at first, but eventually society will
realize that anyone is entitled to the best courses, and
barriers will fall. Quality education will be available
to all. Students will learn what they want to learn rather
than what some faculty committee decided was the best political
compromise."
However,
some leaders in the educational field fear that higher education
will be splint into two sections (Mother Jones, January
& February 2001. Digital Diplomas, p.36):
- Brick
Universities for those that can afford them.
- Click
Universities that offer glorified education for everyone
else.
Professor
Carole Fungaroli, a professor of English at Georgetown
University and the author of Traditional Degrees
for Nontraditional Students, says, "I see this as a
class issue. Who is going to end up in these distance-learning
courses? Single moms, working parents -- the very people
who most desperately need social contact as part of
their educational experience."
Watered
Down Degrees?
A
study (Online Degree Survey Results) conducted by Vault.com found that 77% of human
resource officers did not consider a degree from an online
only institution to be the equivalent to a campus-based
diploma and more that 60% were concerned that online course
students lacked social interaction with peers. For a related
article see Validating Online Degrees. In
addition, distance education professionals at universities
don't recognize the legitimacy of online discourse. If an
article has not appeared in print, it might as well not
exist. To be considered sufficiently academic, an article
on distance education must cite primarily, if not exclusively,
print publications (Distance Educators Before the River Styx) -- interesting,
e-learning about e-learning (such as this document) does
not exist... Even using the word "available" in citations
suggests that online presentation is an alternative and
secondary mode of access. In the article, Stephen Downes
wrote that there are, "major works about online learning
do not cite a single online source."
Distance
Education does Multimedia
Distance
Education - Various movies
Open
and Distance Learning
Virtual
Learning Environment
Resources
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