
There
has been a lot of hype about e-learning, however, we need to
realize that e-learning is fundamentally an effective form of
learning. Computing technologies can expand the reach and range
of traditional residential colleges, universities, and organizational
training programs. They enable learners to synthesize traditional
learning with online experiences. Some learners seek a mixture
of face-to-face experiences and network-based education. e-Learning
programs can provide a more individualized, self-paced, self-directed
learning experience. A network can expand the number of options
for interaction among faculty and learners.
However,
in a survey from the Masie Center (Learning At Our Desks),
training professionals reported that only 29% e-learning would be
done during work, the rest would be done after work, during lunch,
etc. Why this may be fine for some workers, others see it as an
intrusion into their time. Is this the message that we want e-learning
to send...that it is to be performed on the worker's time?
Labour
Savings
You
might expect to save in training salaries when e-learning methodologies
are introduced, however, both learners and managers both want a
trainer assigned to the e-learning experience (see Roles and Expectations for
e-Trainers). So while e-learning might enable trainers to
make more effective use of their time, it will not eliminate them.
Cost
Savings
e-Learning
offers economies of scale. After a sometimes large front-end investment,
the cost of usage per incremental student is apt to be low. Moreover,
access to very large amounts of information can be obtained at low
incremental cost (Using Information Technology
to Enhance Academic Productivity). Technology-based solutions
also tend to be more scalable than labor-intensive ones. One should
expect that additional learners could be accommodated at lower cost
with technology than with traditional training methods. In
the above article (Using Information Technology to Enhance Academic
Productivity), William Massy and Robert Zemsky write, "...
technology provides more flexibility than traditional teaching methods
once one moves beyond minor changes that can be instituted by individual
professors. The 'career' of a workstation may well be less than
five years, whereas that of a professor often exceeds 30 years.
Workstations don't get tenure, and delegations are less likely to
wait on the provost when particular equipment items are 'laid off.'
The 'retraining' of IT equipment (for example, reprogramming), while
not inexpensive, is easier and more predictable than retraining
a tenured professor. Within limits, departments will gain a larger
zone of flexibility as the capital-labor ratio grows."
This
statement should be particularly troubling to HRD professionals,
leaders, and managers who declare "People are our most important
asset!" For Massy and Zemsky's are now declaring, "People are our
most important asset -- but only for a limited amount of time!"
Also, the statement indicates that a person does not learn over
a lifetime, that they suddenly become obsolete and must be retrained.
Hummm...I thought e-learning and life-long-learning sort of went
hand-in-hand, at least according to the e-learning zealots... Systematic
Clark
Aldrich, a senior analyst at consultancy the Gartner Group, says
that in the past, corporate training efforts were ad hoc. He also
believes that training in a classroom is often delivered "just-in-case"
while e-learning via the Web or CD-ROM is delivered "just-in-time"
(Traditional Training Fades
In Favor Of E-Learning). Moreover, Aldrich says training
has not been systematic. Typically there's little correlation between
who needs training and who gets trained. Aldrich says under the
traditional system, "training becomes a way to perpetuate, in some
cases, bad habits and, in most cases, old habits."
As
far as it not being systematic, Training magazine did an article
on Instructional Development Design (The
Attack on ISD), which is often used to develop classroom
learning. In the article, ISD was reported as being too systematic.
Where
Aldrich and the the ISD article go wrong is that they are blaming
the messenger (in this case the tools), instead of the source. ISD, e-learning, c-learning,
etc. are simply tools that help us with the development and delivery
of a message, which in training, is the learning
package. If a trainer cannot develop an effective learning package
with ISD, what makes us believe that she is going to be able to
do so with a medium such as e-learning? Lets stop blaming the tools
and the media. Ineffective trainers will build crappy learning packages,
no matter what wiz-bang tool or medium we hand them!
Also,
there is no proof that one medium leads to "just-in-case" learning,
while another medium provides "just-in-time" learning -- again,
it depends upon the skills of the developer and trainer. In fact,
a lot of e-learning is now and will continue to be "just-in-case"
learning, which is a form of development (see Communities of Practice).
Drop
Out Rates
While
e-learning seems to answer a lot of learner's needs, drop-out rates
are higher than those for campus-based learning. This is probably
the one downside of distance learning that almost everyone agrees
upon. Some people thrive on the social interaction of others and
they quickly loose interest when they are placed in environments
that lack such socializing events as being with others, peer pressure,
the ability to do well in front of others, or spirits of competition
or cooperation.
"Despite
what's said about the electronic classroom, it's a lonely way to
study," reports Lambert in the article, Distance Learning
Goes the Distance. He suggests that not everyone is blessed
with the discipline and motivation that distance learning requires.
Vicky
Phillips, founder of Geteducated.com, a consulting agency for distance
educators, estimates the online student dropout rate at around 35%.
The average attrition rate for college freshman at U.S. universities
is around 20% (The Virtual Classroom
Vs. The Real One).
These
higher drop-out rates are usually associated with the difficulty
that learners have with maintaining the motivation to work their
way through courses without feeling either lost or isolated to the
point that they simply stop working on the material.
However,
some drop out occurs because a learner quits once she has extracted
the knowledge or skills required to perform her job. We need to
view drop out rates from at least two sides:
- The
learner quits the program because the learning package did not
fit her needs (failure of the learning package to retain learner).
- The
learner quits the program because she extracted what she needed
from the learning package (no failure, the entire learning package
was just more than she required).
Retention
Rates
Note:
retention in this section means what is remembered, NOT dropping
out.
Millbank
studied the effectiveness of a mix of audio plus video in corporate
training. When he introduced real-time interactivity, the retention
rate of the trainees was raised from about 20 percent (using ordinary
classroom methods) to about 75 percent (Millbank, G. 1994. Writing
multimedia training with integrated simulation. Paper presented
at the Writersí Retreat on Interactive Technology and Equipment.
Vancouver, BC: The University of British Columbia Continuing Studies.
p. 75).
However,
this mixture takes bandwidth,
which is not plentiful in most organizations.
Its
the Method, Not the Delivery System!
Jerald
Schutte, a Sociology Professor at CSU-Northridge reported that students
in his virtual class performed 20% better than students in his traditional
class (Virtual
Teaching in Higher Education: The New Intellectual Superhighway
or Just Another Traffic Jam?) A lot of sources were quick
to reference this source as being a prime example of the power of
e-learning.
However,
it is not the power of e-learning that brought about this achievement,
but the methodology employed (Does Using Technology
in Instruction Enhance Learning?). e-Learning is a medium,
not a methodology. Note that some of the benefits of e-learning
were significant in bringing about the increase in student performance,
but the same results could have been achieved in the classroom if
the same methodology was employed.
No
Significant Difference
The No Significant
Difference Phenomenon, compiles various writings on distance
learning. The bulk of these writings suggest that the learning outcomes
of students using technology at a distance are similar to the learning
outcomes of students who participate in conventional classroom instruction.
The Whatís the Difference? report (available at The Institute for Higher Education Policy)
discusses the quality and effectiveness of distance learning. Note
that it is mostly a rebuttal of the No Significant Difference report.
A
study completed by the U.S. Army Research Institute for Behavioral
and Social Sciences. That study, entitled Training Through Distance
Learning: An Assessment of Research Findings (Site source and PDF source) was published
in October 1999, and reviews a broad array of literature on the
effectiveness of distance learning. The report found the quality
of the research on distance learningís effectiveness was quite weak.
More
Reading
Online
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