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Business Communication

Certificate in Business English

 

 

Business English - Writing in the Workplace

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Online Business School is now open. Business/Management and Research curriculum and learning contents subscriptions are available to International Business Schools, Universities, Management Development and Training Centres and their Students and Staff throughout the world.

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Business Communication

This is a Content and Language Integrated Learning Module

Objectives

Teaching and Learning Resources

Related Workshops

Case Studies

Language Skills Application

Course Completion Requirement

Learner Support

Recommended Texts

Resources

 

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Rationale

International English Language Testing System' ( IELTS , pronounced /'aijelts/ ) is a test of English language proficiency. It is jointly managed by University of Cambridge ESOL Examinations, British Council and IDP Education Australia . Candidates may choose either the Academic Module or the General Training Module:

  • The Academic Module is intended for those who wish to enroll in universities and other institutions of higher education .
  • The General Training Module is intended for those planning to undertake non-academic training or to gain work experience, or for immigration purposes.

IELTS is accepted by most Australian, British, Canadian, Irish, New Zealand and South African academic institutions, by an increasing number of academic institutions in the USA, and by various professional organizations. It is also a requirement for migration to Australia and Canada.

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Objective

The Course aims at upgrading students’ English proficiency in workplace . It introduces students to the basic communication knowledge they will need for writing business correspondence, delivering business presentations and participating in business meetings.

 

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Learning Contents Tutorials Assignments Eecommended Texts Readings Learner Support Workshops Web Cases Resources Staff Development Discussion Forums Subject Reviews

Introduction to Communications

Lectures and Tutorials

Readings

Business Communication is communication used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues.

Business Communication

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Business Communication encompasses a variety of topics, including Marketing , Branding , Customer relations , Consumer behaviour , Advertising , Public relations , Corporate communication , Community engagement, Research & Measurement , Reputation management , Interpersonal communication , Employee engagement , Online communication, and Event management . It is closely related to the fields of professional communication and technical communication .

Business is conducted through various channels of communication, including the Internet , Print ( Publications ), Radio , Television , Ambient , Outdoor, and Word of mouth .

Business Communication is a common topic included in the curricula of Masters of Business Administration ( MBA ) programs of many universities.

There are several methods of business communication, including:

  • Web-based communication - for better and improved communication, anytime anywhere ...
  • e-mails , which provide an instantaneous medium of written communication worldwide;
  • Reports - important in documenting the activities of any department;
  • Presentations - very popular method of communication in all types of organizations, usually involving audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash ;
  • telephoned meetings, which allow for long distance speech ;
  • forum boards, which allow people to instantly post information at a centralized location; and
  • face to face meetings, which are personal and should be succeeded by a written followup.

Organizations

  • Founded in 1936 the Association of Business Communication (ABC) [1] , originally called the Association of College Teachers of Business Writing, is "an international organization committed to fostering excellence in business communication scholarship, research , education , and practice."
  • The IEEE Professional Communication Society (PCS) [2] is dedicated to understanding and promoting effective communication in engineering, scientific, and other environments, including business environments. PCS's academic journal, IEEE Transactions on Professional Communication [3] , is one of the premier journals in professional communication. The journal's readers are engineers,writers, information designers, managers, and others working as scholars, educators, and practitioners who share an interest in the effective communication of technical and business information.

 

Communicating with Business Audience

Lectures and Tutorials

Readings

Public speaking is the process of speaking to a group of people in a structured, deliberate manner intended to inform, influence, or entertain the listeners. The art and science of public speaking, especially in a North American competitive environment, is also known as forensics . The word "forensic" is an adjective meaning "of public debate or argument." The word is derived from the Latin forensis , meaning "of the forum." The sense of the word "forensic" that means "pertaining to legal trials" dates from the 1600s (Oxford English Dictionary) and led to the use of the word "forensics" in reference to legal evidence .

Mastering the Art of Public Speaking

In public speaking, as in any form of communication, there are five basic elements, often expressed as " who is saying what to whom using what medium with what effects ?" The purpose of public speaking can range from simply transmitting information, to motivating people to act, to simply telling a story . Good orators should be able to change the emotions of their listeners, not just inform them. Public speaking can also be considered a discourse community . It contains elements of a discourse community that exist in many mediums and forms that serve different purposes for society and business among other areas of communication. Interpersonal communication and public speaking have several components that embrace such things as motivational speaking, leadership/personal development, business, customer service, large group communication, and mass communication. Public speaking can be a powerful tool to use for purposes such as motivation, influence, persuasion, informing, translation, or simply entertaining.

 

Organizational communication , broadly speaking, is: people working together to achieve individual or collective goals. [1]

People can relate to each other only through some form of communication. The survival of an organization depends on individuals and groups who are able to maintain among themselves effective and continuing relationships. If we can understand organizational communication, we will understand the organization itself. Communication can be defined as "the transfer of meanings between persons and groups". The purpose of communication may range from completing a task or mission to creating and maintaining satisfying human relationships. The word transfer means more than the simple process of "packaging" an idea as conceived by a sender and transporting it to the mind of a receiver, where it is "unpackaged". It implies the creation of meaning in the mind of a sender followed by a re-creation of the same meaning in the mind of a receiver. If something occurs along the way to change the sender's original meaning, the communication has failed in its intent.

Communication may be considered a functional part of an organizational system, and it may be considered in an interpersonal context.

The structure of an organization is determined in part by the network of channels or paths along which information must flow between members or subunits.

How to develop a social media communication strategy

 

Improving Writing Techniques

Lectures and Tutorials

Readings

Purdue OWL

Writing Lab at Purdue

 

Revising & Proofreading business messages

Lectures and Tutorials

Readings

Proofreading Tips and Techniques

 

Electronic Communication, E-mail and Memorandums

Lectures and Tutorials

Readings

Telecommunication is the assisted transmission of signals over a distance for the purpose of communication . In earlier times, this may have involved the use of smoke signals , drums , semaphore , flags , or heliograph . In modern times, telecommunication typically involves the use of electronic transmitters such as the telephone , television , radio or computer . Early inventors in the field of telecommunication include Antonio Meucci , Alexander Graham Bell , Guglielmo Marconi and John Logie Baird . Telecommunication is an important part of the world economy and the telecommunication industry's revenue has been placed at just under 3 percent of the gross world product .

Electronic Communication Overview

 

Routine letters and goodwill messages

Lectures and Tutorials

Readings

 

Persuasive Messages

Lectures and Tutorials

Readings

Two dual process models of persuasion

 

Negative Messages

Lectures and Tutorials

Readings

HOW TO WRITE THE NEGATIVE (OR

 

Proposals

Lectures and Tutorials

Readings

Grant  Proposal

 

Informal Reports. Formal Reports

Lectures and Tutorials

Readings

Press Business Report

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Communicating in person, by telephone and in meetings

Lectures and Tutorials

Readings

Broadly speaking, negotiation is an interaction of influences. Such interactions, for example, include the process of resolving disputes, agreeing upon courses of action, bargaining for individual or collective advantage, or crafting outcomes to satisfy various interests. Negotiation is thus a form of alternative dispute resolution .

Negotiation involves three basic elements: process, behavior and substance. The process refers to how the parties negotiate: the context of the negotiations, the parties to the negotiations, the tactics used by the parties, and the sequence and stages in which all of these play out. Behavior refers to the relationships among these parties, the communication between them and the styles they adopt. The substance refers to what the parties negotiate over: the agenda, the issues (positions and - more helpfully - interests), the options, and the agreement(s) reached at the end.

Skilled negotiators may use a variety of tactics ranging from negotiation hypnosis, to a straight forward presentation of demands or setting of preconditions to more deceptive approaches such as cherry picking . Intimidation and salami tactics may also play a part in swaying the outcome of negotiations.

Negotiation Matrix

 

Oral Communication and Presentations

Lectures and Tutorials

Readings

The Human Communication Process

Workshop

 

Curriculum Vitae/Resumes

Lectures and Tutorials

Readings

A résumé , also known as a curriculum vitae ( CV ), [1] American and British English respectively, is a document that contains a summary or listing of relevant job experience and education , usually for the purpose of obtaining an interview when seeking employment . Often the résumé or CV is the first item that a potential employer encounters regarding the job seeker, and therefore a large amount of importance is often ascribed to it.

Resume Workshop

 

Activities

Woman 2 Woman 1

Images: Had enough? All too much? Stressed out? Relaxed and enjoying a break? Disgusted? Pity? The messages we send out with our bodies as well as in traditional types of medium can make a difference how that message is received and interpreted. Copyright: Margarett Rutkaliska, stock.xchng and Glenn Jenkinson, stock.xchng

 

Language Skills Application

1. Speaking

Speech Communication refers to the processes associated with the production and perception of sounds used in spoken language . A number of academic disciplines study speech and speech sounds, including acoustics , psychology , speech pathology , linguistics , and computer science .

 

2. Writing

Writing is the representation of language in a textual medium through the use of signs or symbols. It is distinguished from illustration , such as cave drawing and painting , and the recording of language via a non-textual medium such as magnetic tape audio .

Writing began as a consequence of the burgeoning needs of accounting. Around the 4th millennium BC, the complexity of trade and administration outgrew the power of memory, and writing became a more dependable method of recording and presenting transactions in a permanent form (Robinson, 2003, p. 36)

Illustration of a scribe writing

Illustration of a scribe writing

 

3. Listening

Active listening is an intent to " listen for meaning", in which the listener checks with the speaker to see that a statement has been correctly heard and understood. The goal of active listening is to improve mutual understanding .

 

4. Reading

Reading is the cognitive process of deriving meaning from written or printed text .

A detail from Madonna des Kanonikus Georg van der Paele by Jan van Eyck .

A detail from Madonna des Kanonikus Georg van der Paele by Jan van Eyck .

It is a means of language acquisition , of communication, and of sharing information and ideas. Effective readers use decoding skills (to translate printed text into the sounds of language), use morpheme , semantics , syntax and context cues to identify the meaning of unknown words, activate prior knowledge ( schemata theory ), use comprehension , and demonstrate fluency during reading.

Other types of reading may not be text-based, such as music notation or pictograms. By analogy, in computer science , reading is acquiring of data from some sort of computer storage.

Although reading print text is now an important way for the general population to access information, this has not always been the case. With some exceptions , only a small percentage of the population in many countries were considered literate before the Industrial Revolution .

 


Course Completion Requirement

1. Must attend the test of each unit ( 45-minutes test in the last lesson in each unit )
2. Must pass the final examination ( passing mark : 50% )
3. Must have over 70% attendance in the whole diploma course
4. Pass or attain the minimum benchmark of the TEST

 

Recommended Texts

Organizational Communication: Foundations for Business and Collaboration

Organizational Communication: Foundations for Business and Collaboration2nd Edition
includes InfoTrac®

Alan Zaremba - Northeastern University ISBN-10: 0324300867  ISBN-13: 9780324300864, 384 Pages   Paperbound

© 2006     Published

 

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Business Communication,

Business Communication, 6e


Krizan, A.C. "Buddy"
Murray State University

Merrier, Patricia
University of Minnesota, Duluth

Jones, Carol Larson
California State University-Pomona

 

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Cambridge BEC 1

Cambridge BEC 1


Cambridge ESOL

Set of 4 authentic BEC practice test papers from Cambridge ESOL


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Longman Preparation Course for the TOEFL® Test

Longman Preparation Course for the TOEFL® Test (The Paper Test)

Deborah Phillips


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Effective Communication for Colleges Effective Communication for Colleges , 10th Edition

Clarice Pennebaker Brantley - Innovative Training Team Michele Goulet Miller - Milwaukee Area Technical College ISBN-10: 0324272715  ISBN-13: 9780324272710 496
Pages   Paperbound
© 2005     Published


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Business English Meetings Instant Agendas

Business English Meetings Instant Agendas

0140816623

Jeremy Comfort, Nick Brieger

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English for Careers: Business, Professional and Technical

English for Careers: Business, Professional and Technical, 9th edition

by Leila R. Smith

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Resources

 

 

 

     

    BBC Learning English

    BBC World Service

The Job Hunting Cycle

Utilities

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Viewing slide shows within browses requires a PowerPoint plug-in (or the PowerPoint program) to be installed on your computer. If you do not have PowerPoint installed on your computer, click on the above icon to download a free copy of the PowerPoint Viewer (Windows).

Some material in this resource are shown in a .pdf, animated, video, or compressed format. To view or save these files to your computer you should download and install the appropriate programs here:

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