Electronic
Commerce
Elias M. Awad, University of Virginia
Intended
for the first course any student will take on e-commerce.
The
comprehensive coverage of this text provides the latest information
in e-commerce to teach students how to build a successful
e-business. This text brings students through the entire process
of e-commerce - from strategic planning to actual fulfillment
- using a student-friendly writing style to explain the technology
of the Internet. Manageable for the undergraduate student,
Electronic Commerce provides the technical, operational, and
managerial details necessary for student success.
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